ARTISTS working with ARTISTS. Art of floors was founded by a group of textile design pros with a passion for creating unique, custom area rugs for hospitality spaces. With over 30 years of combined experience in rugs and hospitality design, our team which includes founder Tom Etheridge and senior designer Katie Stewart, works one to one with the best hospitality, multifamily, and contract designers in the world. We work with top firms like HBA, Gensler, RJTR, and ESG and brands including Hilton, Marriott, IHG, and more. We turn designers’ inspirations and mood boards into highly durable, one of a kind works of art for the floor for the premiere properties in the US and beyond. Our sales professionals are trained experts at solving designers’ project needs and our production team’s expertise and attention to detail is second to none.

Art of Floors | Custom Rugs


Boutique Approach: We provide clients with the hands-on design process, attention to detail, and flawless execution necessary to deliver exceptional results.

Designer to Designer Process (D2D): We’re committed to translating your vision into a reality. All projects require a 30-minute “design discovery” call with a design specialist to ensure that the design vision, budget, and timelines are well understood and incorporated into every project.

Samples Ensure Success: It’s important to us that clients touch, see, and feel their design prior to purchase. To facilitate this, we provide samples at no cost. No production Limits: Whether the project is 1 rug or 200, there are no production limits placed on orders.

Designed Locally, Made all over the World: We believe in letting artisans do what they do best which is why we use local designers and international artisans with unparalleled experience in quality rug production.

Unmatched Color Accuracy and Quality of Materials: We want every rug that is produced to look every bit as good as you imagined it could. That’s why we are relentless in our pursuit of the highest quality materials and production processes.


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